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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a significant trend in the world of e-commerce, captivating the curiosity of customers across the globe. These carefully selected boxes of goodies that surprise you are popular on social media platforms like TikTok and YouTube with unboxing videos like The Royalty Family's video that has racked up more than 4.6 million views. However the mystery box shopping experience has one drawback: customers may be disappointed in the event that they receive a product that is not wanted

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