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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a great method to draw the audience into a story that will take a while to come to a conclusion. JJ Abrams has used this technique often in his films. This was demonstrated in his film Lost. He asked questions to the audience which he did not respond to and then kept their interest for many years. They offer a carefully curated selection. Mystery boxes have become a popular trend in the world of online shopping, captivating consumers around t
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