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The Online Mystery Box Trend Mystery boxes are a fun addition to shopping online. These boxes are curated and contain a variety of products for less than retail making it a more enjoyable experience for customers. They appeal to the consumer's desire to own unique or valuable items. This lets them experience the thrill of the unknowable while also boosting brand loyalty. There are a few issues with mystery boxes that need to be taken into consideration. Subscription model The trend of es is growing in popularity in the e-commerce industry offering an
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