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Why Are Online Mystery Boxes So Popular? Online mystery boxes have become a popular method for consumers to find new products. These boxes are filled up with surprises that consumers aren't aware of until they open them. Influencers and streamers amplify this thrill-seeking element through unboxing videos on YouTube and TikTok. The value of mystery boxes typically exceeds the price they are purchased for. This creates a sense excitement and anticipation among consumers. In addition, mystery boxes can boost sales an
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