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Mystery Boxes - A New Way to Shop Mystery boxes are a fun way to introduce customers new products. As with any marketing strategy, you need to create a fair and transparent system. This means establishing clear expectations and providing safeguards for the buyers' financial information. The initial reactions of participants to items in the mystery box can show their comfort level when the idea of stepping outside of their comfortable zones. They can also discuss personal stories and experiences that were triggered by the items. They are a type of ma