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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They give players the chance to acquire rare items at a discounted price. They have been criticized for encouraging consumption and waste. Include items that fans would love to own in boxes themed after hobbies like cooking, hiking or golfing. You could also include items related to a celebrity or TV show. They are a great method to try out new products Brands employ mystery
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