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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are very popular in online games. They allow players to receive rare items at a discounted price. They have been criticized for promoting wastefulness and consumerism. Include items that people would want to have in boxes based on activities like hiking, cooking or golfing. You can also include items that are related to a TV show or celebrity. They are an excellent method to test new products Brands utilize mystery boxes as a method to showcase new products. By choosing
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