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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a growing trend in e-commerce that is capturing the interest of consumers across the globe. These carefully planned boxes that contain surprise items are a hit on platforms like TikTok or YouTube where videos such as The Royalty Family's video have received over 4.6 million views. However mystery box shopping comes with one drawback: customers may be disappointed if they receive unwanted or poor quality products. In these instances, companies must
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