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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box activity is a great way to break the ice and encourages curiosity, unity, and deeper connections among participants. It also teaches participants to be open to new experiences and pushes them to get out of their comfortable zone. Sellers of mystery boxes should be open about the contents and worth of their products. This will help buyers avoid disappointment or shady practices. They foster a sense of surprise Mystery boxes appeal to consumers
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