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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes can be a great tool to increase sales and generate buzz for your brand. However they can also be a risky strategy when not handled properly. Make sure you have a plan before selling these items. The Mystery Box icebreaker encourages the participants to share personal stories and experiences related to the items they choose from the box. It also assists in building empathy and stronger interpersonal communication skil
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