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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are an increasing trend in e-commerce that is capturing the attention of shoppers all over the world. planned boxes with surprise goodies are popular on platforms like TikTok or YouTube, where videos such as The Royalty Family’s video have garnered more than 4.6 millions views. However, mystery box shopping has an issue: customers can experience disappointment when they receive unsuitable or inferior products. I

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