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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great tool to increase sales and generate buzz for your brand. However, they can be risky if not handled correctly. Be sure to have a plan prior to selling these items. The Mystery Box icebreaker encourages the participants to share personal stories and experiences that relate to the items they select from the mystery box. It also aids in building empathy and strengthen interpersonal skills. The element of surprise Mystery boxes are an excellent method of at
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