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Why Online Mystery Box Has Become a Trend in E-Commerce The thrill of finding unique items whether they are gamers or fashion and beauty enthusiasts. This is why the online mystery box has become a popular trend in the e-commerce industry. Mystery boxes are a unique selling feature that can allow brands to offload slow-moving products while driving the engagement of consumers. It is important, however, to carefully design the mystery box model. Exciting Surprises The popularity of mystery boxes is due t
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