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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great tool to increase sales and boost the buzz around your brand. If they are not handled properly the use of mystery boxes could be a risky strategy for business. Make sure you have a solid plan in place prior to selling these items. The Mystery Box icebreaker encourages the participants to share personal stories and experiences relating to the items they choose from the mystery box. It also assists in building em
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