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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They offer players the chance to acquire rare items at a discount. They have been criticized for promoting consumption and waste. Include items that fans would want to have in boxes based on activities like hiking, cooking or golfing. You can also include items related to a particular celebrity or show. They are a great way to test out new products Brands employ mystery boxes as a method t
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