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How to Use a Mystery Box to Tell Your Brand's Story A mystery box can be a powerful tool to tell your brand's story. It creates a curated experience that leaves a lasting impression on your customers. It is essential to apply the method effectively. In a mystery box participants pick an object without looking at it and then share an account of their own, a fact, or opinion about it. This activity stimulates critical thinking and builds interpersonal skills. Subscription model Mystery boxes are a