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Why Are Online Mystery Boxes So Popular? Mystery boxes online have become a popular way for consumers to learn about new products. The boxes are packed with surprises that consumers aren't aware of until they open them. Unboxing videos that are posted on YouTube and TikTok by streamers and influencers amplifies this thrill-seeking aspect. The value of mystery products typically exceeds the purchase price and creates a sense excitement and anticipation among consumers. Additionally the use of mystery boxes can increase sales and boost customer engagement during pe
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