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Mystery Boxes - A New Way to Shop Mystery boxes are an exciting way to introduce customers new products. As with any marketing strategy, you need to develop an equitable and transparent system. This means setting clear odds and providing safeguards for the buyers their financial information. The initial reactions of participants to the items in the boxes of mystery can show how comfortable they are with going outside of their comfort zone. may also relate personal stories and experiences that were triggered by the items. They are a form of marketing Mystery boxes