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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box activity is an icebreaker that fosters curiosity and unity as well as deeper connections between participants. It also helps participants be open to new experiences, and encourages them to step out of their comfort zone. Mystery box sellers should be transparent to their customers about the value and content of their products. This will help buyers avoid disappointment or unprofessional practices. They can create a sense surprise Myster
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