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Why Are Online Mystery Boxes So Popular? Mystery boxes online are a popular method to introduce consumers to new products. These boxes are filled up with surprises that consumers do not know until they open them. Unboxing videos posted on YouTube and TikTok by influencers and streamers amplifies this thrill-seeking aspect. The value of mystery products usually exceeds the cost of their purchase. This creates an atmosphere of anticipation and excitement among consumers. Mystery boxes can also increase sales and boost customer engagement during peak seasons. They o
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