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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be an effective method of engaging an audience in a story that takes time to finish. JJ Abrams frequently employs this method in his films. The film Lost was a great example of this. He asked the audience questions were not answered and then clung to their interest for a long time. They have carefully selected selection. Mystery boxes are a growing trend in e-commerce. They have captured the attention of shoppers across
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