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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be an effective method of engaging the audience in a tale that takes time to end. JJ Abrams has used this technique often in his movies. The film Lost was a perfect example of this. He asked the audience questions he wouldn't answer and then clung to their interest for years. They provide a carefully selected selection. Mystery boxes are a burgeoning trend in the world of e-commerce. They have captured the a
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