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Why Online Mystery Boxes Are a Popular Trend in eCommerce Online mystery boxes are a huge trend in marketing and sales. They appeal to collectors as well as consumers who want to experience the thrill of the excitement of a surprise. Additionally, these boxes offer the possibility of high-value items. Unboxing videos on platforms like YouTube and TikTok show the excitement of unveiling potentially high-value items from mysterious boxes. These videos can get millions of views. Curated themes Online mystery boxes are a growing trend in eCommerce, allowing customers
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