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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a growing trend in e-commerce, and are capturing the attention of shoppers all over the world. These carefully selected boxes of goodies that surprise you are popular on social media platforms such as TikTok and YouTube and include videos of unboxing like The Royalty Family's video that has racked up over 4.6 million views. However, mystery box shopping has a downside: buyers can experience disappointment if they receive unwanted or poor quality products. In these cases,