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The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance. BMS Factory and Fun Factory are some of the emerging players functioning in this market. North America held the largest revenue share of 33.24% in 2023, owing to the presence of numerous manufacturers and retailers providing easy access to products. Sex toy companies, such as Doc Johnson have manufacturing facilities in the U.S. and manufacture more than 75% of their products in the U.S. The company