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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They give players the chance to purchase rare items for a bargain. They have been accused of encouraging consumerism and wastefulness. Include items that enthusiasts would want to have in boxes that are themed around activities like hiking, cooking or golfing. You can also include items that are related to a TV or celebrity show. They are a great way to test new products Br
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