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Why Online Mystery Boxes Are a Popular Trend in eCommerce Mystery boxes on the internet have taken over the internet, transforming into a major sales and marketing trend. They appeal to collectors and customers who want to experience the excitement of an unexpected surprise. In addition, these boxes offer the possibility of acquiring high-value objects. Unboxing videos on platforms such as YouTube and TikTok illustrate the thrill of unboxing items with potential value from mysterious boxes. These videos can get millions of viewers. Curated themes On
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