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How Online Mystery Box Shopping Can Fuel Brand Loyalty Mystery box shopping appeals to the lusty nature of consumers. The value of the items in combination often surpasses the cost of purchase and gives customers an unforgettable experience. Influencers and streamers increase the impact of this phenomenon by creating videos that unbox and generate clicks and increase engagement on platforms like YouTube and TikTok. Before they can make an educated decision, consumers must be aware of how odds are calculated.
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