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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a burgeoning trend in e-commerce that is capturing the attention of customers all over the world. These carefully-curated boxes of surprises are a hit on social media platforms like TikTok and YouTube with unboxing videos like The Royalty Family's video gaining more than 4.6 million views. The drawback to mystery box shopping is that buyers might be disappointed if they receive poor-quality or unsuitable products. In these instances, companies must take steps to ensure