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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are popular in online games. They allow players to win rare items at a bargain cost. However, they have been criticized for encouraging consumption and waste. Include items that fans would love to own in boxes based on activities like hiking, cooking, or golfing. You could also include items related to a TV or celebrity show. They are an excellent way to test out new products Brands use mystery boxes as a method to introduce new products to their customers. By selecting