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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a fantastic way to draw an audience into a story that may take a while to reach its conclusion. JJ Abrams uses this technique often in his movies. This was clearly demonstrated in his film Lost. He asked the audience questions that he could not answer and then kept their interest for many years. They offer a carefully curated selection. Mystery boxes are a growing trend in online shopping. They have caught the attention of customers all over the world, with their carefully sel
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