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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great method to increase sales and build buzz around your brand. If not handled properly the use of mystery boxes could be a risky business idea. Make sure you have a clearly defined plan prior to selling these items. The Mystery Box icebreaker encourages the participants to share personal stories and experiences that relate to the items they select from the box. It also aids in building empathy and strengthe
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