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Why Online Mystery Boxes Are a Popular Trend in eCommerce Mystery boxes on the internet have taken over the internet, transforming into an important sales and marketing trend. They appeal to collectors and consumers who want to experience the thrill of an unexpected surprise. In addition they offer the possibility of high-value items. Unboxing videos on platforms such as YouTube and TikTok show the excitement of revealing potentially valuable items from boxes that are not quite as enticing. Thes
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