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Why Online Mystery Boxes Are a Popular Trend in eCommerce Online mystery boxes are an incredibly popular trend in sales and marketing. They appeal to collectors and customers who want to experience the excitement of an unexpected surprise. Furthermore, these boxes offer the possibility of high-value items. Unboxing videos on platforms such as YouTube and TikTok show the excitement of unveiling potentially high-value items from mysterious boxes. These videos can get millions of views. Curated themes Online mystery boxes have become a cult trend in the eCommerce sp
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