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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become an important trend in the e-commerce industry, captivating the curiosity of consumers worldwide. These carefully designed boxes packed with surprise goodies are popular on platforms like TikTok or YouTube, where videos like The Royalty Family’s video have garnered over 4.6 millions views. The downside of mystery box shopping is that buyers may be disappointed if they receive low-quality or unwanted products. In these instances, companies must take steps to ensure customer satisfa
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