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Proper quality management of sports services requires knowledge of the needs, perceptions, expectations, and emotions of users. Facial expressions provide relevant information about the immediate perception of stimuli. The objective of this study was therefore to analyze how a group of child users of sports services expressed their satisfaction with the programs in which they participated through facial expressions during an in-depth interview tailored to their age. Nineteen child users of a sports organization (aged from 5 to 12 years) w
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