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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are an effective way to boost sales and generate buzz for your brand. However they can also be risky if not handled correctly. Be sure to have a plan in place prior to selling these items. The Mystery Box icebreaker encourages participants to share their stories and personal experiences related to the items they select from the box. It also helps to build empathy and stronger interpersonal skills. The element of surprise is crucial in the design of the element of surprise. Myst

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