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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great tool to increase sales and boost the buzz around your brand. However, they can be a risky strategy when not handled properly. Make sure you have a clearly defined plan in place prior to selling these products. The Mystery Box icebreaker encourages participants to share personal stories and experiences related to the objects they choose from the box. It also helps to build empathy and improve interpersona
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