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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They provide the chance to receive rare items at a reduced cost. They have been criticized for encouraging consumption and waste. Create boxes that are themed around the activities you enjoy, such as golfing, hiking or cooking, and include items that people who are avid about these activities will appreciate having. You could also include items related to a celebrity or TV show. They are a great method to test new products Brands us
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