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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They give players the chance to acquire rare items at a discount. They have been criticized for promoting consumption and waste. Include items that people would love to own in boxes that are themed around activities like hiking, cooking, or golfing. You can also include items that are connected to a show or celebrity. They are an excellent way to test out new products Brands utilize
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