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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great way to increase sales and build buzz around your brand. However, they can be a risky strategy if not handled correctly. Make sure you have a clearly defined plan before you begin selling these items. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences that relate to the items they select from the box. It also helps build empathy and stronger interpersonal communication skills. Surprise is an essential element in the
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