https://www.selleckchem.com/pr....oducts/fph1-brd-6125
Brand names are often considered a special type of words of special relevance to examine the role of visual codes during reading unlike common words, brand names are typically presented with the same letter-case configuration (e.g., IKEA, adidas). Recently, Pathak et al. (European Journal of Marketing, 2019, 53, 2109) found an effect of visual similarity for misspelled brand names when the participants had to decide whether the brand name was spelled correctly or not (e.g., tacebook [baseword facebook] was responded more slowly an
Like
Comment
Share
