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Results Estimates for turnaround time and cost attributes were statistically significant. Coefficients related to the starting point bias were also significant. Approximately 67% of survey participants chose the PGx test compared to status quo treatment options. WTP for a 1 hr turnaround time compared to a 1-week turnaround time was $10.77 (95% CI 9.58 -12.25). Conclusion This translational study shows preference for a point of care PGx test. © 2020 Bereza et al.Objective To assess the health economic impact of cervical screening with liquid based cytology