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Introduction In the ever-evolving world of digital marketing, the relevance of keyword optimization cannot be overstated. Whether you're creating a e-commerce platform, understanding keywords is essential for bringing the right audience. This article will explore the essentials of keyword management, helping you improve your SEO efforts. 1. What are Keywords and Why Are They Important? Keywords are the backbone of any SEO effort. They represent the terms that users type into search engines to solve a problem. Key Points: User Intent: Grasping what people are l