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Introduction In today's rapidly evolving world, digital marketing has transformed into an essential component for businesses seeking to engage with a global base. Grasping behind digital marketing enables businesses to secure competitive advantage in their field. Body Content 1. The Basics of Digital Marketing At its heart, digital marketing involves using digital channels to advertise products and engage with users. Essential components include: Search Engine Optimization (SEO): This technique focuses on improving a website’s ranking on Bing. Content Marketing: Cr