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Introduction In today's technology-driven world, digital marketing has become a crucial part of business plans. With of the web and social media platforms, businesses are aiming to utilize digital tools to boost their audience engagement. This article sheds light on the key aspects of digital marketing that can drive your company toward success. Body Content Understanding the Basics of Digital Marketing At its heart, digital marketing involves all advertising initiatives that utilize electronic devices and online networks. Channels such as search engines, social m