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Keyword research is now important criterion in search engine optimization (SEO). SEO consulting firms stress the importance of market and keyword research in web marketing campaigns for a lot of reasons. Let us here analyze the need for keywords in SEO and also the role of keyphrase research in improving the pr of a Web site. A keyword/phrase refers back to the word/phrase that describes the product or service offered by way of a Web site. Alternatively, those are the words/phrases that the person seeking information from Internet types in the search colu