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Introduction In today's dynamic world, online promotion has become an indispensable component for businesses aiming to connect to a global audience. Grasping the key elements behind digital marketing equips businesses to ensure competitive advantage in the market. Body Content 1. The Basics of Digital Marketing At its core, digital marketing covers leveraging web mediums to promote products and interact with users. Basic aspects include: Search Engine Optimization (SEO): This technique focuses on boosting a website’s ranking on Bing. Content Marketing: Developing