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To attract and retain clients, law firms must embrace effective marketing strategies. ### Understanding the Importance of Law Firm Marketing In today’s highly digital environment, a strong marketing plan can set your firm apart. In essence, your marketing approach defines how potential clients perceive your firm. --- ### Building a Strong Online Presence One of the foundations of law firm marketing is establishing a credible digital footprint. 1. **Develop a Professional Website**: Your website serves as your digital
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