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Understanding the Basics of Search Engine Optimization Search engine optimization, commonly referred to as SEO, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs) through various techniques and strategies. The goal of SEO is to increase the quality and quantity of website traffic by ranking higher in search engines for specific keywords and phrases. SEO is a crucial aspect of digital marketing, as it helps businesses to reach their target audience, increase brand awareness, and drive more sales and revenue. There
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